CONTESTS & CAMPAIGNS
CONTEST
Launch Contest | CORE DE FORCE
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Contest to drive engagement and sales for new fitness program CORE DE FORCE.
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For the month of launch, a winner was chosen every day for 30 days. Participants had to upload a photo or video of their CORE DE FORCE workout, generating a backlog of user generated content we could continue to use to promote the brand.
CAMPAIGN
Birthday Celebration | CIZE
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Cross-platform campaign promoting the 1-year anniversary of the program launch.
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Included Comment to Win, Caption This, and Twitter Party prompting participants to engage with the brand and share their personal successes while using the CIZE program. I also collaborated with the content marketing team to create a CIZE Birthday Healthy Cupcake recipe.
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SWEEP-STAKES
#HardCorpsMission | 22 Hard Corps
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Post-launch sweepstakes to drive engagement and buzz for the program.
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